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50 years of successful Rupa brand journey - The Textile Magazine
Started by 3 brothers, this iconic innerwear brand recorded highest ever turnover of Rs 1,261 Cr during COVID-
Jon – Rupa Corporate
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LAL SINGH CHADDHA और RUPA Undergarments Connection ||TNI AWAAZ||#rupa #lalsinghchadda #undergarment - YouTube
Fortune India: Business News, Strategy, Finance and Corporate Insight
 "Buy Rupa Jon O-Bamaa Assorted Cotton French Cut Brief 3 pcs (S) Online at Best Prices in India - JioMart.")
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Rupa setting benchmark in Indian innerwear industry - The Textile Magazine
How marketing 'comfort for the common man' made Rupa standout in India's innerwear market
Story of Rupa Frontline New Logo and Celebrity Brand Endorsement - animationvisarts
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Indian Leading Knitwear Brand Rupa & Company to Shift Gears to Reclaim its Disruptor Tag Title in India's Innerwear market - BIZTECHINDIA
Rupa's well-knit plans for consolidation
Rupa Garments: The Inside Story - Forbes India
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